{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SHORTAGE

{Hermès' Success Has Actually Been Driven by Shortage

While the majority of luxury brands drive direct exposure via social media sites advertising and marketing, celebrity partnerships and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major products have not altered a lot in years; it does not have TikTok, and does not p

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